Seher Ayral is known as an artist and craftswoman who brings together the rich cultural heritage of Anatolia with modern designs. Ayral, who has been acting with the mission of keeping women's handicrafts and traditional handicrafts alive for years, brings the value of traditional motifs to the present day by adding a story to each product with her Signature Collection.

Seher Ayral is a pioneer who has supported women's handicrafts for over 40 years and introduced the rare handicraft techniques of Anatolia to the modern world. Ayral, who glorifies women's handicrafts with her Signature Collection, has the vision of introducing her art to the world with sustainable, original and timeless works.

Seher Ayral is a creative designer who combines women's handiwork with modern aesthetics, inspired by Anatolian dowry chests. Ayral, who highlights the mastery of female craftsmen with her Signature Collection, is a strong figure who carries not only aesthetics but also a cultural heritage into the future with her art.