About Us

The Seher Ayral Signature Collection takes its name from our belief that each product created by women's handicraft is like a signature. Seher Ayral set out to bring together the traditional motifs masterfully crafted by all the women she has raised, crossed paths with, and touched for years with modern designs, and to glorify and keep our traditional handicrafts alive. Inspired by the Anatolian dowry chest tradition, she brings together the best handicrafts of Anatolia. These chests were once symbols that women saved for marriage preparations, protected their most valuable belongings, and passed on to future generations. The Signature Collection aims to tell a story and keep this heritage alive with each of its products while carrying this valuable tradition to the present day. The long history of the Seher Ayral brand, a life dedicated to supporting women's art and handicraft, also tells the story of a Republican woman. The techniques, fabrics and handcrafted products identified with Seher Ayral constitute the cornerstones of the Signature Collection, while also including the products created by the women Seher Ayral has raised to date and their mastery in handcrafts. In this way, our valuable traditions are preserved, while women's empowerment becomes possible. The Signature Collection offers the perfect combination of luxury and aesthetics with its products, each specially designed and handcrafted. While the brand brings together the ancient culture of Anatolia with the modern world, it aims to make women's art and labor more valuable than ever.