Our Story

The Seher Ayral Signature Collection takes its name from our belief that each product created by women's handiwork is like a signature. Seher Ayral set out to bring together the traditional motifs masterfully crafted by all the women she has raised, crossed paths with, and touched for years, with modern designs, and to glorify and keep our traditional handicrafts alive.

Inspired by the Anatolian dowry chest tradition, it brings together the best handicrafts of Anatolia. These chests were once symbols that women saved for marriage preparations, protected their most valuable belongings and passed on to future generations. The Signature Collection carries this valuable tradition to the present day, aiming to tell a story with each product and keep this heritage alive.

The 50-year history of the Seher Ayral brand, a life dedicated to supporting women's art and handicraft, also tells the story of a Republican woman. The techniques, fabrics and handcrafted products identified with Seher Ayral form the cornerstones of the Signature Collection, while also including the women Seher Ayral has raised to date and the products they have created with their mastery in handicrafts. In this way, while our valuable traditions are preserved, it also becomes possible for women to be empowered.

The Signature Collection offers the perfect combination of luxury and aesthetics with its products, each specially designed and handcrafted. While bringing together the ancient culture of Anatolia with the modern world, the brand aims to make women's art and labor more valuable than ever.

OUR MISSION

Our mission is to present the most beautiful examples of Anatolian cultural heritage to our women. to bring together their talents, combine traditional handicrafts with modern aesthetics and offer unique products that are appreciated worldwide.

OUR VISION

Our vision is to carry the handicrafts, which are the Anatolian cultural heritage, to future generations and to glorify and keep this valuable heritage alive. Seher Ayral Signature Collection aims to become the symbol of luxury and elegance with its products, each of which is carefully designed and reflects the delicate craftsmanship of women.